Yes, I will order! Okay, but how?
I present you with a challenge.
Imagine yourself on Yahoo's Canada music site. You've subscribed to the free membership for years now, but you might be ready to move onto something more meaningful. Something involving money. So you log onto their site, click the radio section that you always visit, and click on the "LAUNCHcast plus" link that brings you to this page:
Go ahead and click on the picture for a larger version. Please tell me where I subscribe. The only applicable link posted takes me to Rogers' website. So you'd think maybe clicking on the logo or one of the words would bring me there. Nope.
My point is that when you are developing web pages for your company, make it AS EASY AS POSSIBLE TO BUY YOUR PRODUCT. As a customer, I should get sick of seeing "order now" buttons...not having to start a purchasing quest.
Labels: easy, launchcast, membership, order, yahoo

